Click-through rate (CTR) is a measuring method in weighing the success rate of an online marketing/advertising campaign. A click-through rate (CTR) is calculated by dividing the number of potential online visitors who clicked on one of your online ads, by the number of delivered ad impressions (times the ad was displayed). For example, if your pay-per-click ad was displayed 100 times (100 impressions) and only one online visitor clicked on that ad, then the CTR would be 1%. Continue reading »