Like direct marketing, email marketing is also a method of communicating online advertising or fundraising messages to a target audience/market. Basically, every email that you send to a potential or even a current customer is considered email marketing. Email campaigns are broadcasted to improve or build new business relationship with new or existing customers and to encourage customer loyalty and repeat business. You can send emails with the intentions of acquiring new customers or tempting old customers to buy something immediately.
Some campaigners add third-party advertisements in their emails to earn money. The more opt-in email subscribers you have the more you can charge for third-party ads, so long as such ads are relevant and interesting to the target audience.It is estimated that nearly a billion dollars is spent on email campaigns annually.
The advantages of email marketing outnumber its disadvantages. Email marketing is more popular than ever now, because it is obviously a great advantage to utilize a mailing list. It is the ability to distribute your message to a wide range of specific, potential customers quickly and at comparably a much lower cost.
Compared to snail mail and other advertising methods (such as direct mail or printed newsletters), it is much more attractive.
One of the greatest benefits of online marketing and email campaigning is the fact that an exact Return on investment (ROI) can be tracked. Based on reports generated, it is proven that the ROI is much higher with email and online marketing, so long as it’s done properly. Knowledge and experience is power!
Search engine marketing is still the best of the best - yet email marketing falls next in line. Email marketing is the most effective online marketing tactic.
Email campaign is almost instant an email arrives in a few seconds. Email marketing lets you deliver your message to your target audience, where online display ads have to wait for the visitor to take the first step. Email marketing is much easier to track. Measuring, tracking and reporting are few of the major keywords in the online marketing world. Most email campaign service providers offer comprehensive tracking tools and reports. You can track bounce messages, un-subscribers, read-receipts, click-through, etc. Of course, you can use such tracking tools to measure open rates, positive or negative responses and much more.
Why not generate repeat business affordably and automatically?
You can reach substantial numbers of email subscribers who have opted in to receive email communications from you. Only using optimized and professionally designed landing pages you can increase the number of your opted-in email subscribers. It is estimated that more than 80% of online users send and receive email on daily basis.
Would you like to entice and tempt your email subscribers to update their accounts and/or profiles?
We can help…
We at IceLanding.com have been providing e-commerce solutions, Web products and ecommerce services since 1995. Contact us for a free consultation today, and let’s chat about the concept of Landing Pages and how they can benefit you and your organization.