Launch your online marketing campaign complete with search engine placement, online ads, viral marketing, create review and analyze your various reports, and find ways to improve your clickthrough rate. Then sit back and watch the online traffic flow to your site. Wow! This sounds great, but there is more that you need to know and do.
One important marketing term for you to know and put to immediate use is “Landing Pages”. Landing pages are webpages focused specifically on one of your products or services, and you can have as many landing pages as you need. One of many purposes of a landing page is to provide an entry webpage with a less complicated version of your website’s navigation links. Basically, a landing page can be another homepage to your main website.A landing page is what you should use for all your online marketing campaigns. The landing page is the webpage that appears when an online visitor clicks on your advertisement or a link within the search engine results. We at Ice Landing can build you landing pages to display relevant content to your advertisement or links within the search engine results. Using a set of formulas, we optimize your landing pages to feature specific keywords and phrases in order to improve your search engine ranking as well as the conversion rate of your online ads.
A landing page is also a tool in measuring the effectiveness of your online advertisements. For example, if your online ad is a “pay per click” (PPC) campaign, then you can use a different landing page for each of your ads in order to measure their conversion rates. You can also compare the effectiveness of each landing page as well. We can achieve this by adding a parameter to the linking URL in order to gather, track and report meaningful information about your ads and landing pages. You will be able to measure effectiveness based on relative click-through rates and more.
Are you currently averaging five or less online leads per day? How would you like to generate five, ten, twenty times that, or even more? Better conversion rate means more online leads for you and your organization. It’s absolutely possible, and we’ll help you achieve your online marketing goals.
Contact us for a free consultation today.