Pay per click (PPC) advertising is mainly used on search engines, advertising networks, content websites and blogs. Using Pay per click (PPC) model, as an advertiser you would only pay when your ad is actually clicked and the user visits your landing page or website. You can bid on keywords that you believe are important for your target audience and market. Meaning the keywords or phrases that you believe your target market will use to search, when they are looking for a product or service via Search Engines.
When a user types a keyword matching one of the keywords that you have bid on and selected, your ad may be shown. Such ads are referred to as “sponsored links” or “sponsored ads” and normally appear next to or above the search results of the search engine results pages. Sponsored ads are quite likely to appear on blogs and social networking websites.Basically, pay per click (PPC) ads could be displayed on various content affiliate/network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear.
Currently, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators. Costs Per Click (CPC) can vary depending on the search engine. Very popular search terms can be very expensive. Once again, the price is based on demand and how much you are willing to bid.
The “pro” section of the scale may be quite heavy; however the “con” section is nothing to be overlooked. Watch out for abuse through click fraud. Google and other search engines have implemented automated systems to guard against this type of abuse. We believe that “Costs per Lead” advertising model will prove to be the most effective method when investing dollars on any online marketing media.
We at IceLanding.com have been providing e-commerce solutions, Web products and ecommerce services since 1995. Contact us for a free consultation today, and let’s chat about the concept of Landing Pages and how they can benefit you and your organization.