Before you start to launch your online marketing campaign, you’ll need to finish the tasks of search engine placement, Google (and/or Yahoo, MSN, etc.) ads and blog/viral marketing. Do your best to make sure your creative is designed correctly, focus on your click-through rate by planning on going live hoping to bring a large number of targeted traffic flowing to your site. Continue reading »
Click-through rate (CTR) is a measuring method in weighing the success rate of an online marketing/advertising campaign. A click-through rate (CTR) is calculated by dividing the number of potential online visitors who clicked on one of your online ads, by the number of delivered ad impressions (times the ad was displayed). For example, if your pay-per-click ad was displayed 100 times (100 impressions) and only one online visitor clicked on that ad, then the CTR would be 1%. Continue reading »