Before you start to launch your online marketing campaign, you’ll need to finish the tasks of search engine placement, Google (and/or Yahoo, MSN, etc.) ads and blog/viral marketing. Do your best to make sure your creative is designed correctly, focus on your click-through rate by planning on going live hoping to bring a large number of targeted traffic flowing to your site. Continue reading »
Click-through rate (CTR) is a measuring method in weighing the success rate of an online marketing/advertising campaign. A click-through rate (CTR) is calculated by dividing the number of potential online visitors who clicked on one of your online ads, by the number of delivered ad impressions (times the ad was displayed). For example, if your pay-per-click ad was displayed 100 times (100 impressions) and only one online visitor clicked on that ad, then the CTR would be 1%. Continue reading »
Like direct marketing, email marketing is also a method of communicating online advertising or fundraising messages to a target audience/market. Basically, every email that you send to a potential or even a current customer is considered email marketing. Email campaigns are broadcasted to improve or build new business relationship with new or existing customers and to encourage customer loyalty and repeat business. You can send emails with the intentions of acquiring new customers or tempting old customers to buy something immediately. Continue reading »
Pay per click (PPC) advertising is mainly used on search engines, advertising networks, content websites and blogs. Using Pay per click (PPC) model, as an advertiser you would only pay when your ad is actually clicked and the user visits your landing page or website. You can bid on keywords that you believe are important for your target audience and market. Meaning the keywords or phrases that you believe your target market will use to search, when they are looking for a product or service via Search Engines. Continue reading »
Launch your online marketing campaign complete with search engine placement, online ads, viral marketing, create review and analyze your various reports, and find ways to improve your clickthrough rate. Then sit back and watch the online traffic flow to your site. Wow! This sounds great, but there is more that you need to know and do. Continue reading »