Before you start to launch your online marketing campaign, you’ll need to finish the tasks of search engine placement, Google (and/or Yahoo, MSN, etc.) ads and blog/viral marketing. Do your best to make sure your creative is designed correctly, focus on your click-through rate by planning on going live hoping to bring a large number of targeted traffic flowing to your site. Continue reading »
Let’s discuss Internet marketing, online marketing, Internet advertising, eMarketing (or e-Marketing), Web advertising, and/or Web Marketing.
Regardless of the term used, the benefits of marketing on the Internet can be incredible! Online marketing is comparably lower in cost and grants you the option of reaching a global audience. It is interactive by nature, where potential customers can respond to your message instantly, meaning you can effectively generate online leads faster than traditional methods. Ideally, you should track conversion rate, generate reports in order to optimize the spending of your marketing dollars. Continue reading »
Click-through rate (CTR) is a measuring method in weighing the success rate of an online marketing/advertising campaign. A click-through rate (CTR) is calculated by dividing the number of potential online visitors who clicked on one of your online ads, by the number of delivered ad impressions (times the ad was displayed). For example, if your pay-per-click ad was displayed 100 times (100 impressions) and only one online visitor clicked on that ad, then the CTR would be 1%. Continue reading »
Launch your online marketing campaign complete with search engine placement, online ads, viral marketing, create review and analyze your various reports, and find ways to improve your clickthrough rate. Then sit back and watch the online traffic flow to your site. Wow! This sounds great, but there is more that you need to know and do. Continue reading »