Pay per click (PPC) advertising is mainly used on search engines, advertising networks, content websites and blogs. Using Pay per click (PPC) model, as an advertiser you would only pay when your ad is actually clicked and the user visits your landing page or website. You can bid on keywords that you believe are important for your target audience and market. Meaning the keywords or phrases that you believe your target market will use to search, when they are looking for a product or service via Search Engines. Continue reading »