Like direct marketing, email marketing is also a method of communicating online advertising or fundraising messages to a target audience/market. Basically, every email that you send to a potential or even a current customer is considered email marketing. Email campaigns are broadcasted to improve or build new business relationship with new or existing customers and to encourage customer loyalty and repeat business. You can send emails with the intentions of acquiring new customers or tempting old customers to buy something immediately. Continue reading »
Pay per click (PPC) advertising is mainly used on search engines, advertising networks, content websites and blogs. Using Pay per click (PPC) model, as an advertiser you would only pay when your ad is actually clicked and the user visits your landing page or website. You can bid on keywords that you believe are important for your target audience and market. Meaning the keywords or phrases that you believe your target market will use to search, when they are looking for a product or service via Search Engines. Continue reading »